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Case Studies













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These folks already had huge sales in Japan, but no Japan-specific online presence.
They wanted to clarify their opportunities and identify the strongest potential partners for the online effort they envisioned.
So they asked TKAI to perform some confidential consulting work to help them sort out a number of issues.
We started by signing a non-disclosure agreement, then wrote a quick memo that immediately provided the client with some
surprising insight. Then it was time for some on-site research... |
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... in Japan. A trip had already been arranged, and in fact we
even had a meeting set up with one of the potential partners the client wanted to investigate.
So it was a simple matter to nonchalantly ask a few key questions in the course of a
discussion about a completely different topic... talk about cost-effective value!
Anyway, we wrote the memo...
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... and the client was delighted. Next, they studied our syndicated reports.
Now it was their turn for a visit to Japan, and they asked TKAI for another memo--this time with some specifics concerning online
shopping. And by the way, could we get it to them by both e-mail and fax in Tokyo while they were in discussions with some potential
partners? |
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Of course! We even handled a couple of inquiries on the
fly, providing same-day turnaround with responses regarding two critical areas of concern.
Clients tell us that TKAI has world-class expertise in Japan's Internet market... |
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