What is DIYer?

DIYer is short for Do-It-Yourself Importer. Founded in 1995, DIYer is the premier information site for Japanese people interested in overseas mail order. Japanese consumers visit the site to learn about featured products, and to get help with common problems like composing English e-mail, interpreting different sizes and units of measurement, and understanding the differences between different settlement methods.

The monthly DIYer newsletter delivers current information on popular merchants and products to a highly qualified audience that has higher than average income, a demonstrated interest in overseas e-commerce sites, and is predisposed towards making repeat purchases. For more information on how your business can gain exposure on DIYer.com or in the DIYer newsletter, please see the site (or Japanese top), or contact us by e-mail.