The paper makes an important contribution to understanding best
practices in wireless information delivery, and is directly relevant
to companies elsewhere in the world that sell telecommunications,
wireless, Internet or broadband products and services. The report is
free and can be downloaded at www.ion-global.com/insights/articles/mbizpaper.htm
The 33-page white paper first looks at the Market Background of
Japan's wireless companies, including history of the market,
consumer behavior, and reasons why competing products such as
Palm(r)-powered devices have failed to gain any substantial ground
in this tech-savvy nation.
The paper also takes an in-depth look at the Competitive
Environment in Japan, with solid analysis of NTT DoCoMo's i-mode,
KDDI au's EZweb, and J-Phone's J-Sky wireless Web services. The
paper clearly explains which companies and products are regarded as
market leaders and why.
Business leaders will be keenly interested in Most Popular
Applications, a section that discusses the use and success of
wireless services for e-mail, news, maps, travel and reservations,
and entertainment such as games, horoscopes, and even novels. The
paper addresses 3G technology, user fees, and user concerns. The
Future Trends section concludes the paper with a look at the future
of wireless in Japan, with direct implications for other markets,
notably the U.S. and Europe.
Ion Global is an international business strategy and
implementation firm with 12 offices in 9 countries throughout the
Asia-Pacific, the U.S. and the U.K. The company is a leader in
strategic business integration, international marketing,
globalization and localization, and international brand management
and market research. The company maintains practice groups in a
variety of industries including Wireless, Travel, and Globalization.
For more information, visit http://www.ion-global.com/ or
call (503) 235-4433 ext. 100.
DJIA 9,240.86 188.42
