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Ion Global Report: Japan's Wireless
Web Delivers
PORTLAND, Ore.--(BUSINESS WIRE)--Oct.
9, 2001--Ion Global (Portland) announced today the release of its
newest white paper, Japan's Web-Enabled Cellular Market,
Capitalizing on a Trend. Japan has the largest and most technically
sophisticated wireless market in the world.
The paper makes an important
contribution to understanding best practices in wireless information
delivery, and is directly relevant to companies elsewhere in the
world that sell telecommunications, wireless, Internet or broadband
products and services. The report is free and can be downloaded at
www.ion-global.com/insights/articles/mbizpaper.htm
The 33-page white paper first looks at
the Market Background of Japan's wireless companies, including
history of the market, consumer behavior, and reasons why competing
products such as Palm(r)-powered devices have failed to gain any
substantial ground in this tech-savvy nation.
The paper also takes an in-depth look
at the Competitive Environment in Japan, with solid analysis of NTT
DoCoMo's i-mode, KDDI au's EZweb, and J-Phone's J-Sky wireless Web
services. The paper clearly explains which companies and products
are regarded as market leaders and why.
Business leaders will be keenly interested in Most Popular
Applications, a section that discusses the use and success of
wireless services for e-mail, news, maps, travel and reservations,
and entertainment such as games, horoscopes, and even novels. The
paper addresses 3G technology, user fees, and user concerns. The
Future Trends section concludes the paper with a look at the future
of wireless in Japan, with direct implications for other markets,
notably the U.S. and Europe.
Ion Global
is an international business strategy and implementation firm with
12 offices in 9 countries throughout the Asia-Pacific, the U.S. and
the U.K. The company is a leader in strategic business integration,
international marketing, globalization and localization, and
international brand management and market research. The company
maintains practice groups in a variety of industries including
Wireless, Travel, and Globalization. For more information, visit
www.ion-global.com or call (503) 235-4433 ext. 100.
CONTACT: Ion Global Portland Office
Steve Kemper, 503/235-4433 ext. 100
steve.kemper@us.ion-global.com
www.ion-global.com
KEYWORD:
OREGON
INDUSTRY KEYWORD:
COMPUTERS/ELECTRONICS HARDWARE NETWORKING SOFTWARE
TELECOMMUNICATIONS
SOURCE: Ion Global
© 2001 The Washington
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