Online Opportunities — Understanding Japan's Internet-enabled cellular telephone market
A comprehensive overview of the world's most advanced Internet-enabled mobile telephone market.
This 33-page, full-color document provides the reader with unparalleled insight into Japan's exploding Internet-enabled
cellular sector. Featuring more than three dozen shots of actual Japanese language cellular telephone screens, with concise English language translations and commentary, plus numerous graphs and statistics, this report answers the following questions:
- Why is the Internet-enabled mobile phone the fastest-growing consumer technology in Japan's history?
- What is the nature of the micropayment scheme that has made the cellular telephone more effective than the PC as an e-commerce platform for Japanese consumers?
- Which consumers pay for pure content services? What are the most popular applications, both free and fee-for-service?
- How many subscribers do the leading content providers have, and what kind of monthly revenues are they generating from their
services?
- What are the unique psychological and cultural factors driving this explosive market?
- What is next in Japan, and what are the implications for e-commerce throughout the rest of Asia?
| PDF Edition |
Price: $495.00
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| PDF Site License |
Price: $1,495.00
* Site license, unlimited in-house distribution
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| Print Edition |
Price: $575.00
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To place an order, please contact us by e-mail at: orders@tkai.com
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Table of contents
1. Market background (p. 4-10)
Japan's cellular telephone market: Why it matters
How Japan's wireless market grew so large
Reasons for the explosive growth in Internet-enabled mobile telephone usage
Service overview by carrier: NTT DoCoMo (i-mode)
Service overview by carrier: DDI (Ezweb)
Service overview by carrier: IDO (EZaccess)
Service overview by carrier: J-Phone (J-SkyWeb)
2. How Internet-enabled mobile phones work from a user's perspective (p.11-12)
Sending e-mail to a friend (via i-mode handset)
Subscribing to a fee-for-service e-mail newsletter (via i-mode handset)
A successful fee-for-service commerce platform
3. Applications (p.13-29)
Personal and business e-mail messaging
News/media
Finance
Public transportation
Travel
Retail
Entertainment
Real estate
Employment services
Remote access to company LANs
Search engines
Maps
GPS (Global Positioning System)
Reference services
Future applications
Opportunities and challenges for new market entrants
4. Users (p.30-31)
Demographics
Application preferences
Profiles of four typical users
5. The future (p.32-34)
Rapid growth to continue
Cooperative settlement scheme may serve as model for
e-commerce throughout Asia
Impact of faster data transfer rates minimal
Closing the gender gap
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