E-mail newsletters
Opt-in e-mail
Print media

Newsletters are one of the most cost-effective ways to reach customers online. Depending on your firm's specific needs, you might choose to produce a branded newsletter, or place ads in existing newsletters; TKAI has experience with both. A bi-weekly Japanese newsletter we produced for one of our clients gained over 40,000 subscribers, and our text ads have also driven powerful results. Our expertise in copywriting, design, and media selection ensures that your Japanese e-mail campaign will be a success.

Well-planned opt-in e-mail campaigns consistently drive higher response rates than any other form of online marketing in Japan. Advertisers can use our opt-in database of Japanese Internet users to target a tightly focused audience. Meanwhile, our partnership with one of Japan's leading online marketing firms allows us to leverage their proprietary permission-based e-mail marketing system on behalf of our clients.

Print media
Win new customers through our database of Japanese journalists and in-country contacts. To date we've gained editorial exposure for clients in these and other leading Japanese publications:

Business Nihon Keizai Shimbun (Japan's Wall Street Journal) Nikkei Ryutsu Nikkei Sangyo Shimbun Tsuhan Shimbun Popular culture/specialty Time Gendai Off Road Express Trendy Wired (Japanese version) Women's magazines Bridal New Good Housekeeping (Japanese version) Hanako's Beginner's Guide to PCs La Vie de 30 ans Lettuce Club Pascon Stylebook The Basic Vin Cinq Ans

Computers Asobu Windows CD-ROM Fan Computer Shopper Japan Mac Life Mac Fan Nikkei Pasocon (Japan's leading PC magazine) PCing WIN Comer Internet/online Acara Internet Magazine (Japan's top Internet-related magazine) Internet Mania Internet Online Shopping Mac Fan Internet Net Fan Nikkei Zero One Nikkei Net Navi NTT brochure on Internet services Online Shopping Encyclopedia Using the Internet in Business Yahoo! Japan Internet Guide